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About WNDR.

(me)

Hello, my name is Luis Cheda and since I was a kid I fell in love with color, texture, and movement. I learned rhythm and imagination from  Sesame Street, Mister Rogers' Neighborhood, and The Muppets (the Count is still my favorite). Shows like Pee Wee’s Playhouse, and Gumby filled my head with wild shapes and strange worlds that made creativity feel alive. When I was not watching, I was reading Dr Seuss, illustrated books, and comics, soaking in the way words and visuals worked together to create meaning and magic.

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That early fascination grew into a lifelong pursuit of creativity. I became a graphic designer specializing in visual psychology to explore how visuals communicate emotion and identity. I taught literature and writing to share how language can shape perspective. I earned a degree in cinematography to bring stories to life through motion, light, and timing.

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Everything I create still carries a bit of that childhood wonder, the same mix of color, curiosity, and imagination that first sparked my creative drive.

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Experience and Qualifications.

Multidisciplinary Graphic Designer, Media Producer, and Visual Strategist with a unique blend of art, design, teaching, and technical direction. Extensive experience in visual media production, commercial photography, editorial design, and brand development for local, regional, and national clients. Skilled in visual psychology, cinematic storytelling, copyright writing, and multimedia marketing, delivering impactful content for print, broadcast, and digital platforms.

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Education.

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  • Degree in Graphic Design – Specialty in Visual Psychology
    Universidad Interamericana del Norte & Aliat UNEA

  • Degree in Art History & Appreciation, and Film Theory & Criticism, both granted by El Instituto Nacional de Bellas Artes & Literatura (INBAL).​

  • Language Teaching Certification granted by Trinity College London

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Professional Experience

 

Independent Creative Professional – Graphic Designer, Photographer, Media Producer

  • Designed, photographed, and produced marketing campaigns for brands across energy, automotive, hospitality, education, retail, construction, and public services.

  • Managed client relationships from proposal to execution, including project pitching, budgeting, and contract negotiation.

  • Delivered full-scope creative services: visual media production, video production & editing, website creation, environmental design, social media management, and targeted ad campaigns.​

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Notable Clients:

  • Corporate & Public Services: El Paso Electric, Southern Nevada Water Authority, Televisa, El Paso Garbage Disposal.

  • Automotive: Fred Loya Insurance, Casa Nissan, Crawford Buick GMC, Texas Grand Auto, Tire Club.

  • Retail: Metro PCS, Al Super, Baltic World Jewelry.

  • Hospitality & Restaurants: Corralito Steakhouse, Entrecôte & Co Kitchen + Bar, The Sushi Place & Lounge, Basico Bistro & Café, Bogart’s Restaurant, Buddha Sushi, Shorty’s Sports Bar & Grill, Hotel Don Ruben (Mexico), Hotel Maria Bonita (Mexico), Cascadas Ballroom, The Venue Events & Ballroom, Señor Sol Restaurant, LyftGym.

  • Construction & Services: Anson General Contracting, Axis Air, Blue Star Construction, At Home Care Service Providers, Pure Roofing, Diaz Concrete.

  • Events & Education: El Paso Chihuahuas, South West University Park, Texas Tech University, Cathedral High School, Loretto High School, El Paso Fashion Week, Zombie Survivor Experience - El Paso

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Lead Designer & Production Director – Mi3dNow (Infomercial & TV Commercial Production)

  • Directed the creation of high-quality infomercials, TV commercials, and motion graphics for regional and national clients.

  • Managed production teams, oversaw storyboarding, set design, filming, and post-production.

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Technical Director – Televisa Newscast

  • Directed live broadcast operations for regional newscasts.

  • Coordinated camera crews, live feeds, and on-air visual content.

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Writing, Creative Writing, Technical Writing, Literature, and Copyright Writing Professor – Aliat University & UACH University

  • Taught undergraduate courses in professional writing, literature analysis, copyright writing, and technical communication.

  • Integrated creative and analytical methodologies to enhance student engagement.

  • Contributed to Game Master Magazine (national publication) and participated in the creation of three regional magazines in Mexico.

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Skills

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  • Design & Media Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), CorelDRAW, Final Cut Pro X

  • Creative Specialties: Visual Psychology Application, Branding, Typography, Color Theory, Cinematic Storytelling, Copyright Writing

  • Media Production: Photography, Video Editing, Broadcast Production, Environmental Design, Web Design

  • Marketing: Social Media Campaigns, Content Strategy, SEO-Driven Web Design, Brand Positioning

  • Languages: English & Spanish

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Achievements

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  • Produced multimedia campaigns for clients across corporate, government, and entertainment sectors.

  • Integrated academic expertise in art history and cinema into high-impact visual storytelling.

  • Directed live television productions and large-scale commercial shoots.

  • The honor and pleasure of sharing whatever knowledge I may have with others

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Please explore my website.
I hope you enjoy my work as much as I enjoy doing it.

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